The Nike “Swoosh,” Apple’s “Bitten Apple,” McDonald’s “Golden Arches,” are all examples of well established identities. As simple as they are it can take many years before a company can be idenitfied through simple iconography.
Client’s need to be reminded that to achieve something iconic as the aforementioned, time is a key factor. It takes a necessary amount of time to grow a brand. Client’ need to spend time to connect with their customers. Logo’s are not a means to an end. A good product, good customer experience and brand awareness are the driving forces of a sucessfull identity.
FRANCIS R. BAYTAN email@example.com